Sell faster. Accelerate from quote to policy.
LifetimeACQUIRE connects the entire life and annuity sales journey—from quote, illustrations, to eDelivery. Capture applications right the first time, resolve requirements without the back-and-forth, and keep everyone aligned on what needs to happen next.
Launch new products and channels without lengthy IT cycles.
Get more applications in good order and across the finish line.
Keep requirements moving and reduce the waiting.
Automate follow-up and reduce manual work.
Increase placement.
Applications are only the start. When requirements sit across teams and systems, cases stall, applicants lose momentum, and carriers spend time and money chasing business that may never issue.
LifetimeACQUIRE keeps requirements moving from submission to issue. Applications are captured right the first time, requirements are actively resolved with clear ownership and digital paths to completion, and everyone knows what needs to happen next.
Fewer stalled cases
Less manual follow-up
More applications making it to issue
Accelerate time to issue.
When something is missing, LifetimeACQUIRE identifies what’s needed, assigns it to the right person, and gives everyone visibility into what happens next. Everyone knows whose move it is, whether that’s the applicant, agent, or home office. Resolve requirements instead of tracking them, reducing the waiting and follow-up that can slow a case down.
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AI-ready workflows.
AI can work across the new business journey.
Work across existing systems: AI can access information and capabilities across the systems already integrated with CoreCONNECT.
Put AI to work: It can answer questions, gather information, support workflows and respond to events within the business.
Move business forward: With carrier-defined permissions, AI can initiate transactions or prepare actions for human review, helping move applications and policies to the next step.
Bring new products and channels to market faster.
Give business teams the flexibility to configure products, workflows, and experiences without lengthy IT cycles. ACQUIRE Studio puts application configuration in the hands of the business, while AI-assisted configuration can turn existing applications and forms into digital experiences for your team to review and refine.
Automate routine follow-up and give agents and applicants digital ways to take action, reducing manual work across your new business operation. eSignature, payments, and eDelivery keep the process moving, while connected data reduces the work that happens after submission.
Life and annuity aren’t one-size-fits-all. LifetimeACQUIRE supports product-specific requirements, workflows, and data—from accelerated underwriting and evidence requirements to suitability, replacement, and 1035 exchanges. One common foundation supports every distribution model, with experiences tailored to how each channel sells.
Modernize the new business experience without replacing the technology investments that already run your business. Bring your preferred underwriting engines and data providers, use your own front end, or run LifetimeACQUIRE headless through APIs. Connect new business to your existing ecosystem while giving your business the flexibility to evolve as products and distribution change.
New business shouldn’t end with a PDF that gets rekeyed before a policy can be serviced. LifetimeACQUIRE runs on Sureify’s CoreCONNECT data layer, carrying structured application data from sale into the in-force experience. Use Sureify’s agent and policyholder experiences or connect to your own, either way, the data is ready to power what comes next.
Frequently Asked Questions
Everything you need to know about LifetimeACQUIRE and its integrations.
How quickly can we launch a new life or annuity product?
New or paper-based products can be launched in as few as three months. Acquire Studio lets business users configure products and rules directly instead of waiting on 6 to 12 month IT cycles.
Can we use our existing underwriting rules and engines?
Yes. LifetimeACQUIRE is engine-agnostic and integrates with your preferred accelerated underwriting engines and third-party data providers.
What does no-code/low-code actually mean for our team?
Business teams change questionnaire logic, visibility rules, and UI elements through a visual interface rather than writing code. A new state form, application version, or disclosure swaps in without remapping existing fields. Changes go through a second-user review and approval, with a versioned activity log.
How does the platform handle different distribution channels at the same time?
A single product configuration deploys with different workflows and styling for independent agents, captive call centers, and direct-to-consumer, so each channel gets the flow it needs without maintaining separate products.
Is the platform white-labeled?
Yes. Every touchpoint, from the consumer-facing experience to the Agent Panel, is styled to your brand and runs on your URL.
Can we build our own front end on LifetimeACQUIRE?
Yes. LifetimeACQUIRE’s new business APIs support headless deployment: use our white-labeled experience, embed individual steps inside your own, or build a completely custom front end on the same machinery.
Which eSignature providers do you support?
ClickSign comes out of the box as ACQUIRE’s built-in eSignature tool. DocuSign and Adobe Sign are supported natively as well, plus digital wet-sign workflows for cases that require them.
How does this connect to our existing back-end systems?
Through CoreCONNECT, which unites your policy admin, billing, CRM, and document systems behind one L&A-native data layer. Application data can also export as ACORD TC103 XML for order-entry exchange.
New business that lands ready to service.
LifetimeACQUIRE runs on the same CoreCONNECT data layer that unites your core systems. That means an issued policy is not a PDF that gets rekeyed into a PAS; it is structured data that lands in-force ready, visible to LifetimeAGENT and serviceable in LifetimeSERVICE from day one. The sale and the relationship run on the same rails.
