Sureify Expands CoreCONNECT™ Platform with New aiCONNECT Purpose-Built for the Life & Annuity Industry
Built to bring trained AI models and agents to power new business, service, and operations.
Table of contents
SAN JOSE, Calif., September 29, 2026 — Sureify, a leading technology platform for the life and annuity industry, today announced aiCONNECT™, a new AI feature within CoreCONNECT, the data orchestration layer at the core of the Sureify platform. It gives life & annuity carriers and distributors a secure way to put AI to work across the data, systems and processes to move their business forward.
CoreCONNECT integrates with a carrier’s existing systems, unifies its data, and orchestrates the workflows available through digital experiences. CoreCONNECT provides carriers a way to modernize how their data and business capabilities are accessed and used without replacing existing technology or building and maintaining integrations for every new experience. Its headless architecture lets carriers deliver those capabilities through the interfaces they choose, from their own applications, to Sureify’s self-service products for producers and policyholders as well as distribution partners. Working across multiple policy administration systems, that connected foundation also creates a new opportunity: giving AI access to the same capabilities already available through CoreCONNECT.
“By embedding AI to this layer, carriers can unlock greater value across the large volumes of information already sitting in their systems,”
said Ben Brantley, CTO, Sureify
“Tasks that once required days of manual work, such as reporting on pending applications or identifying and taking action on in-force policy activity, can be completed in minutes. Producers can access the information they need through AI tools such as Claude, their preferred AI models, or directly within the CoreCONNECT interface.”
aiCONNECT allows AI to do more than retrieve information or generate responses. Depending on permissions established by the carrier, AI can answer questions, initiate transactions, support workflows, and respond to events within the business. The result: less manual effort, and policies and contracts moving to the next step.In practice, an underwriter could use AI to gather information about an applicant’s existing coverage across administration systems already integrated with CoreCONNECT. An AI agent could review an incoming document, identify relevant information and help determine the appropriate next step. A carrier could also allow AI to prepare a transaction for human review before it is completed.
Sureify is also developing AI skills and agents purpose-built for life and annuity, with capabilities designed to support carrier operations and the producers who serve their customers. Carriers can customize these capabilities based on their own guidelines and requirements.
As AI moves closer to business processes and transactions, control becomes as important as capability. aiCONNECT is designed to give carriers a way to introduce AI incrementally, with permissions governing the information it can access and the actions it can take. Carriers determine where AI can operate, what information it can use and when human review is required, allowing them to start with lower-risk use cases and expand toward more sophisticated AI-driven actions as they gain confidence.
“The opportunity with AI in life and annuity is enormous, but the value won’t come from AI operating in isolation,”
said Dustin Yoder, CEO of Sureify
“It comes from embedding AI into the systems, data and processes that run the business, and doing that in a way carriers can control. That’s why governance isn’t an afterthought at Sureify. It’s built into the foundation, so carriers can adopt AI incrementally, put it to work in real business processes, and expand its role as they gain confidence and trust.”
Sureify will unveil these new capabilities today at the 2026 Sureify Life & Annuity Summit, sureify.com/summit2026, from 1 to 5 p.m. PT at Mandalay Bay in Las Vegas, ahead of ITC Vegas.
About Sureify
Sureify is a technology company focused on helping life and annuity carriers modernize, grow and deliver better experiences across the insurance lifecycle. Its platform connects the systems, data, workflows and digital experiences carriers use to sell, service and manage life and annuity business. Sureify helps carriers modernize without replacing their existing technology investments while creating new opportunities to improve distribution, operations and customer experience. To learn more about Sureify, please visit sureify.com.
Media contact: Suzie Shewnarain VP, Marketing media@sureify.com
