Betty joined AAA Life Insurance Company as Chief Marketing Officer in November, 2013. She brought leadership experience from the financial services industry as well as and AAA club familiarity. Betty led the marketing as Sr. Vice President & Chief Marketing Officer at The Auto Club Group from 2004 – 2013. Her responsibilities crossed Membership, Travel, Property & Casualty Insurance and Banking. Prior to joining AAA, Betty held a variety of leadership positions during her 14 year tenure at Discover Financial Services.
Betty is responsible for AAA Life’s direct sales and lead generation initiatives including direct mail and digital marketing. She guides the sales and service functionality of AAALife.com and supports our field agencies with a telephone support center, field training and communications experts. She directs the Company’s product development efforts across all channels in order to bring valuable benefits to AAA Members. Betty also serves as our liaison with AAA club marketing and sales leaders to promote the value and benefits of AAA Life Insurance and ensure coordination of marketing efforts.
Betty is a graduate from the University of Illinois with a Bachelor of Science degree in Marketing.