SAN JOSÈ, CA, Since its inception, Sureify has been a company with an entrepreneurial spirit. In 2012, when parts of the insurance industry were just beginning to consider technology to enhance business functions, Sureify was paving the way for life insurers to adopt digital capabilities for acquisition, self-service, and a lifetime of meaningful engagement.
Sureify’s newest hire, Nancy Bush, brings the same entrepreneurial approach to her role. With experience in both insurance and technology, Nancy will broaden the sales department’s knowledge base, guiding customers and potential customers as they embark on the journey toward digital transformation.
The new Director of Solution Consulting shared that Sureify’s desire to go beyond the traditional ways of meeting customer needs was a big draw. “What really attracted me to Sureify is that the technology is everything and more than advertised – it’s ‘cutting edge’,” she explained. “Also, the culture, the management team and their strategy for growing the business … it is very exciting to me. Working to build a successful experience for the carriers who are ready for transformation is a passion of mine, and I am excited about being a part of such an innovative group.”
Nancy began her career on the direct-to-consumer side of the business with a focus on making the often-complex customer experience easier. Through her work with major players like SelectQuote, Allstate, Fidelity Investments, and Liberty Mutual, she became a valuable resource in using technology to enhance the business functions of life insurance. She has led transformations in business process outsourcing, modernizing distribution channels and customer experience system improvement. Additionally, her cross-organizational work has enabled former employers to dramatically reduce cycle times while increasing conversion rates. This focus on improving the customer experience from the ground up is what Bryan Padgette, Sureify’s Senior Vice President of Sales and Marketing, believes will make Nancy a vital asset to carriers and prospects.
“Nancy is incredibly well-rounded in both insurance and technology,” Padgette emphasized. “Having someone who has been on both sides of the table will be a vital asset to Sureify. Her ability to understand a carrier’s problems and efficiently and concisely recommend a solution will be incredibly valuable to our clients. If a company is exploring whether Sureify is a fit, Nancy will not only provide the answer, but will make the discovery experience enjoyable and valuable as well.”
Nancy is already working to empower insurers with Sureify’s digital capabilities. “I really want to help evangelize, to help people understand the power of the tools that Sureify is bringing to the market. I’m looking forward to being a utility player, not only with our customers, but behind the scenes by continuing to help add features into the product suite, and finding new ways to solve pain points for the industry,” she added.
Nancy Bush was introduced as the Director of Solution Consulting in November so insurance carriers looking for information and guidance as they consider digital transformation will have immediate access to her knowledge and expertise.
Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers with one enterprise platform: Lifetime. We enable omnichannel sales with LifetimeAcquire, a product that drives placement rates via quoting, e-application, automated underwriting, and new business transmission. With LifetimeService, insurers are offering their in-force customers comprehensive self-service portals and native applications. Lastly, the product that started it all, LifetimeEngage, fosters a lifelong relationship between carriers and their policyholders with multifaceted engagement programs and analytics, leading to greater lifetime value of each policyholder.