San Jose, CA – Sureify, the leading digital platform for life and annuity insurance, announced today the appointment of Andrea Hatch as Director, Customer Implementations & Services.   Within the role, Andrea will be responsible for the success of customer implementation projects and services delivery with a focus on Sureify’s LifetimeAcquire Platform. 

“I like to collaborate with creative minds and technological excellence to provide our customers what they need.  I’m excited to share my life insurance industry experience as we expand our Lifetime Platform throughout the industry,” commented Andrea. 

Andrea comes to Sureify with extensive experience including being an original employee and Vice President of Operations for 18 years at SelectQuote.  She is an influential Customer Experience professional with a strategic, proactive and productive approach to driving change that results in customer-centric growth. 

“We are so glad that Andrea has joined the Sureify team,” said Brian Mulconrey, SVP of Customer Implementations and Services. “ Her extensive life and annuity marketing and operations experience and dedicated can do attitude will contribute directly to the success of our customers.”

Andrea accomplishments include pioneering a sales conversion workflow process bringing in an additional $23M in revenue with continued improvement in the CX platform. She successfully drove change through leveraging digital technology that lead to engineering a state-of-the-art straight through processing model combining multiple data sources into one CRM eliminating duplication and reducing costs by 40%.  Andrea also designed and launched a successful inforce policy review program with growth of $7.5 million in added revenue by assuring customers had life insurance necessary to protect their changing lifestyles.

About Sureify

Sureify’s mission is to modernize the life insurance and annuity industry. With Sureify’s platform, Lifetime, carriers are elevating the way they sell, service, and engage their policyholders. LifetimeAcquire™ Module for digital sales enables end-to-end omnichannel sales, including quoting, e-app, status tracking, and the policy delivery experience. With the LifetimeService™ Module, insurers can offer their in-force customers self-service capabilities for payments, beneficiary updates, lapse notices, and much more. Lastly, the module that made Sureify famous is LifetimeEngage™, a robust engagement platform with which carriers can enable engagement features around health, lifestyle, rewards, geolocation, education, social, personal finances, and much more. Learn more at 


Media Contact 

Lori Zinaich 


[email protected]