Dustin Yoder is an insurtech entrepreneur with a passion for the next generation of insurance sales and policyholder engagement. Dustin was early to insurtech and has been primed to make a splash in the insurance space since his high school days working at the family brokerage. He is one of the few people who goes to sleep thinking about increasing persistency or dreams of insurance innovation.

In pursuit of his passion, Dustin formed Sureify in 2012 to revitalize the life insurance space. Prior to Sureify, he built, and eventually sold, Vendus Product Labs, an enterprise product development company that served clients such as Genentech, Stanford University, and Honda. Now, Dustin wants nothing more than to use his entrepreneurial talent to meaningfully impact the industry his father thrived in.

Dustin has a BA in finance from Cal Poly, San Luis Obispo. He lives with his wife and daughter in San Jose, CA.